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Jewish Yellow Pages – New York style failed marketing

When it comes to signing up new clients jewish people can sometimes go far. Further, than you can imagine. Like creating fake success stories and repeatedly call you promising referrals of the "respective clients" just for you. I'm talking now about Jewish Yellow Pages.

I got a call from a very annoying Russian woman Rita about a year ago. She was trying to meet me in person at the Jewish Yellow Pages offices and  sign me up for the listing in the directory. Sounds like a "jewish style boiler room" isn't it?

I was not given answers to my questions like "How is Jewish Yellow Book different from Chinese or Indian Yellow book?", "Why Rita being of a Russian origin promotes Jewish Yellow Pages?" or as to why should i sign for the listing in the Jewish Yellow Pages versus Verizon Yellow Pages, which is known and accepted better. No numbers or marketing data research were provided as well. Only phrases like "you were selected by the referral service" and "you are about to get calls from our respectful clientele".

Very Brooklyn-type marketing i must tell you it is. Perhaps, they don't know about the existence of the BNI, business exchange system built on referrals between businesses. Or maybe in their understanding people they subscribe are so stupid to just trust their bad scripted sales calls and are an easy target for the listing?

And guys, if you promote Jewish Referral Services, and your website looks like a one-page web form, who will work with you?

Never the less, Rita was given a hang up and five stars for being incompetent and rude. While i thought my communication with this agency is over, i was wrong.

This year i got a few calls from the "Concierge Services", which Jewish Yellow Pages hired to subscribe businesses for their listings. A guy read well-written sales script, however could not answer my questions about distribution numbers and such. The only thing he said he can do is - ta-da, set me up an appointment with the Jewish Yellow Pages. As to my asking not to call me anymore, i was told that this is not an option for their service and as a result i got a few calls after this one - in about a week or so.

I might be wrong, as to the tremendous number of clients i could have gotten from the Jewish Yellow Pages. Although, i don't speak Hebrew and my clients never position them as "russian or italian owned and operated", but i see this company going a long way trying to promote "this patriotic product". Guys, just learn marketing 101 and read some research data as to how businesses are being promoted now.

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Tags: Brooklyn, fail, Jewish Referral Service, Jewish Yellow Pages

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4 Comments to Jewish Yellow Pages – New York style failed marketing

1. Thank you for your post. I got the phone call from this company. I got exact the same run arounds as you described.
Aleksander Kanevsky on October 26th, 2010

2. I was very hesitant after reading this post about becoming involved with JRS and The Jewish Yellow Pages. I met with Michael Ware almost a month and a half ago and what he was quoting as a possible return sounded almost too good to be true, and you know what they say about that. We eventually worked out a deal that was financially worth the risk and am I glad I did. After 10 business days I was up in their system and by the 12th business day I had already received 5 calls and I turned 3 of them into clients. As of today I have not only made 3 times my investment but I also have agreed to upgrade my package in July. Sometimes things that sound too good to be true can actually be accurate.
Gregory Johnson on December 8th, 2010

3. I wish I had done more research about this company before I got into business with them. They truly are con artist. The sales person Issac its a very nice guy who its great at his job. He contact me via phone telling me how someone had recommend my business to him and how he could help me get contracts for the summer with jewish schools. we made an appoinment to meet at my location and he was here on time and all day he describe the services given by his company and how soooo may clients are returning clients and they get contracts through them. Well I am a new business owner and every business owner knows how it is as a new business HARD and every penny counts I told the Issac just that he said that it was wise to do business with them specially for the summer. Well guess what NOTHING NOTHING NOTHING happen they are the scum of the advertisement world. I didnt get anything but harrasing phone calls from his people and every time I wanted to get an answer I will get ingnored. I placed a complain with the BBB and after two days all over something I got e-mails attempting to push my business. Well tooooo late go with someone else I am still disputing the last payment they are terrible. I know that the best marketing its word of mouth well here its my marketing piece for them, learn to tell the truth karma knows how to come back to all of us. As a small business owner I have to say if they contact you RUN RUN RUN
Yvonne Hernandez on August 10th, 2011

4. I have had the same experience as Ms.Hernandez. The local Atlanta area representative seems to be a decent fellow, so I gave then a try for a year. It generated 2 clients. After multiple calls trying to presure me into renewing with them I Sent a letter in October telling them that I refuse to sign up again and threatening suit if they do. They have called twice since then. I’m working on the papers after I write this. If you see then coming, RUN!!
Sam Harrison on December 19th, 2011

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